Hollywood Bollywood News & Gossips

By IndiaFM News Bureau, April 25, 2006 - 06:57 IST

After actress Aishwarya Rai, now it's Aamir Khan to be featured on Coca-Cola 'Thande ka Tadka' campaign. According to

Vikas Gupta, VP-Marketing, Coca-Cola India, both ads are humoristic in its own way. They also reflect the new-found

confidence of the youth using wit and humor. It speaks the language of the new generation.

In the new ad Aamir makes a smart appearance as a tourist who emphasizes on "How food tastes best when had with

Coca-Cola". He also invents the concept of Thanda being synonymous with a bottle of Coca-Cola. Aamir was last seen in

Coke's 'Piyo Sar Utha Ke' campaign.

Coca-Cola has tied up with some key hang-outs and eating out joints where a bottle of Coke would be an integral part of the

combo food menu.